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THE REWATCHABLES · October 1, 2024

The Blair Witch Project

A 1999 horror movie directed by Eduardo Sánchez; Daniel Myrick—and decision no. 26 in the Hanks–Cruise tape.

Horror1990sDirected by Eduardo Sánchez; Daniel Myrick
The Blair Witch Project1999MOVIE

ON THIS EPISODE

Podcast episode#364No. 375 overall
Movie year19991990s release
Tomatometer86%No. 47 of 128 tracked
Metacritic80View score
Roger Ebert4/4Original star rating
State of the raceHanks led by 214–12 · 0 ties

FROM THE CONVERSATION

What they said about the movie

The episode argues that The Blair Witch Project was a perfectly timed breakthrough that invented or popularized found-footage horror, powered by early internet marketing, realistic handheld filmmaking, and a uniquely terrifying theatrical experience. The hosts mostly celebrate its influence, its late-stage scare escalation, and its cultural footprint, while also noting its rough first act, the actors' unfair treatment, and the franchise's squandered potential.
Based only on this episode’s transcriptTimes approximateSpeakers were clearly identifiedExplore the connections

WHY IT WORKS

What made it rewatchable

  1. 01The final 15 minutes are described as the movie's best and most terrifying section, especially the house sequence and ending cut to black. About 40 min
  2. 02The early internet-era marketing and fake documentary framing made the movie feel like a live mystery and added to the fun of revisiting it. Opening minutes
  3. 03The group's fear dynamic and the believable 1990s personalities keep the film interesting on repeat viewing. About 24 min
  4. 04The ending image of Mike in the corner is a singular horror idea that still lands and became a major talking point. About 40 min
  5. 05The film's sparse sound design and lack of music in the woods help sustain tension. About 48 min

WHAT DID NOT WORK

Their main criticisms

  1. moderateThe first 25 minutes are less engaging and could have used one or two stronger bonding scenes before the horror escalates. About 48 min
  2. minorThe camera equipment and constant handheld motion age poorly and can be distracting now. About 48 min
  3. minorThe characters seem implausibly lost for too long, which the hosts treat as a real nitpick. About 48 min
  4. moderateThe franchise and sequel strategy were badly mishandled after the original film's success. About 1:04

SCENES THEY KEPT COMING BACK TO

Standout moments

positive

Opening hotel-room drinking and road-trip setup

The hosts like the early character-building stretch, especially the drunk hotel-room sequence and the group's dynamic before the woods take over.

About 32 min
Favorite

Rock piles and repeated camp disturbance

The trio waking up to rock piles around the tent is one of the escalating scare beats they single out.

About 40 min
Favorite

Map argument / same log scene

Heather and Mike's screaming argument about the useless map and the repeated log is treated as a great tension scene.

About 40 min
Favorite

Heather's confessional video

The close-up confession is treated as the film's most giftable and most cinematic shot.

About 56 min
Favorite

Final house and corner ending

The abandoned house, Josh's offscreen reveal, and Mike standing facing the wall are the consensus climax.

About 40 min

WHERE THEY DISAGREED

The biggest debates

They partly agreed About 16 min

Whether The Blair Witch Project remains rewatchable after the first viewing

Bill Simmons

It improves over the years and is still rewatchable, especially via the ending.

Chris Ryan

It is less rewatchable in the first half, but the ending still makes it worthwhile.

Craig Horlbeck

Watching it in the morning made it more palatable, though he can see why it was a big deal.

They agreed Opening minutes

Whether the film feels real or merely effective

Bill Simmons

He and others thought it was genuinely real or at least plausible when it released.

Chris Ryan

He says he knew better but still found it convincing enough to buy into.

Craig Horlbeck

He believes people then were more likely to accept it as real because the internet was new.

They partly agreed About 1:04

The value of Curse of the Blair Witch versus the movie itself

Chris Ryan

The companion documentary is arguably better and essential to understanding the project.

Bill Simmons

He strongly likes the doc and treats it as part of the mythmaking, though not necessarily superior.

They agreed About 1:04

How much franchise potential the property had

Bill Simmons

There should have been many more Blair Witch projects, like a Yellowstone-style franchise.

Chris Ryan

He agrees the franchise was badly mishandled and missed a huge opportunity.

18 People discussedActors, directors, writers, and producers
favorableRoger EbertBill Simmons: Bill cites Ebert's four-star review praising the film's use of what cannot be seen. About 32 min
favorableDaniel MyrickBill Simmons: Identified as one of the film's creators and part of the team that developed the concept and marketing strategy. About 24 min
favorableEduardo SanchezBill Simmons: Discussed as co-creator/editor/director who helped shape the found-footage concept. About 24 min
mixedHeather DonahueBill Simmons: Praised as central to the film's effectiveness, but also discussed as someone who was unprotected by the movie's sudden fame and later changed her name. About 56 min
mixedJosh LeonardBill Simmons: Discussed as a key performer whose scared, aggro behavior and eventual fate are essential to the ending. About 48 min
mixedMichael C. WilliamsBill Simmons: Identified as the actor playing Mike and the source of the corner-shot ending. About 8 min
neutralGreg HaleBill Simmons: Mentioned as a producer who described the film's evolution from a documentary concept into the found-footage movie. About 24 min
mixedJason BlumBill Simmons: Mentioned as someone who passed on buying the film at Miramax and later made Paranormal Activity. About 1:04
neutralMalChris Ryan: Referenced as one of the people who knew a spoiler on Game of Thrones but did not reveal it. About 8 min · medium confidence
neutralJohn DixonBill Simmons: Referenced in a joke about missing a Maryland basketball tournament run. About 1:04 · low confidence
neutralSteve BlakeBill Simmons: Referenced in the same Maryland basketball joke as Juan Dixon. About 1:04 · low confidence
neutralTom HanksBill Simmons: Suggested as a hypothetical casting alternative for one of the trio. About 1:04 · medium confidenceneutralTom CruiseBill Simmons: Suggested alongside Hanks in a hypothetical casting scenario and later as a fishermen joke. About 1:04 · medium confidence
neutralHeather Donahue's motherBill Simmons: Mentioned as having received sympathy cards from people who thought Heather was really dead. About 1:20
neutralRustin ParrBill Simmons: The infamous woods figure is discussed as part of the film's backstory and mythos. About 24 min
neutralEllie KedwardBill Simmons: Named as part of the Blair Witch mythology and the woods' haunted history. About 32 min
neutralLeonard NimoyBill Simmons: Referenced as the host of In Search Of, which influenced the filmmakers' approach. About 24 min neutralVince VaughnChris Ryan: Used as an example of an actor whose post-breakout career could continue after a hit indie film. About 48 min · medium confidence
10 Conversation takesSpeakers shown only where the transcript identifies them
Bill SimmonsLoved it

The Blair Witch Project as a revolutionary gimmick

Bill argues the film created the modern found-footage horror form and belongs with the most copied movie blueprints ever.

Opening minutes
Chris RyanLoved it

The film's theatrical terror

Chris says seeing it in a theater was the single most frightening theatrical experience he ever had.

About 8 min
Bill SimmonsLoved it

The ending house sequence

Bill treats the ending as the key payoff and the best argument for the movie's rewatch value.

About 40 min
Chris RyanLoved it

The movie's real/fake marketing

Chris says the marketing campaign and early internet mystery were masterful and impossible to replicate now.

Opening minutes
Bill SimmonsDid not like it

Getting lost in the woods

Bill says the idea of being deeply lost in the woods is a serious personal phobia.

About 32 min
Chris RyanLiked it

Heather Donahue

Chris sees Heather as a highly specific and relatable 1990s type whose performance helps sell the movie.

About 24 min
Bill SimmonsLoved it

The confessional close-up

Bill loves the confessional shot and treats it as a giftable, iconic image.

About 56 min
Chris RyanLoved it

Curse of the Blair Witch

Chris makes the hottest take that the companion documentary may be even better than the movie itself.

About 1:04
Bill SimmonsLoved it

The sequel/franchise potential

Bill thinks the property should have expanded into a major franchise with multiple prequels and sequels.

About 1:04
Chris RyanMixed

Handheld camera aesthetics

Chris notes the motion style is now easier to accept but was part of the movie's 1999-era impact.

About 48 min · medium confidence
6 ThemesThe larger ideas in the discussion

Found footage as a revolutionary format

The movie is framed as the breakthrough that launched found-footage horror and influenced countless later films.

Opening minutes

Internet-era mythmaking

The film's website, fake documentary materials, and limited internet access made the real/fake ambiguity believable and interactive.

Opening minutes

90s cultural specificity

The movie is treated as deeply rooted in late-1990s habits: camcorders, cigarettes, college-film-kid energy, and pre-smartphone travel.

About 16 min

Group fear dynamics

The film is praised for showing fear moving differently through each member of the trio instead of everyone reacting the same way.

About 48 min

Marketing versus authorship

A recurring point is that the marketing campaign, not just the movie, was essential to the phenomenon and may be the franchise's apex.

About 1:04

Lost-in-the-woods dread

The hosts keep returning to the primal fear of being unable to find your way out of the woods.

About 16 min
24 Facts and referencesProduction notes and other movies mentioned

Production note

The film premiered at Sundance before its theatrical release, and the website and Curse of the Blair Witch special helped create buzz beforehand.

Opening minutes

Production note

The cast and crew reportedly 'mess with your head' during production, and the actors signed releases allowing it.

About 32 min

Production note

The movie's budget is discussed as roughly $200,000 to $500,000, and the film grossed about $248 million.

About 32 min

Production note

Roger Ebert gave the film four stars and praised its fear of the unseen.

About 32 min

Production note

Heather Donahue later changed her name to Ree Hance and became a medical marijuana grower.

About 1:04

Production note

The Griggs House used as the Rustin Parr house was later demolished because fans kept trying to take pieces of it.

About 1:20

Production note

One of the cameras used during filming was bought at Circuit City and returned for a refund.

About 40 min

Production note

The production completed the shoot in eight days.

About 1:20

Production note

The actors never knew the Blair Witch was fake during production.

About 1:20

Superman

Used as an example of a foundational movie blueprint that many later films copied.

Opening minutes

48 Hours

Cited as the model for the buddy-cop formula.

Opening minutes

Die Hard

Referenced as the source of the 'Die Hard in a blank' action template.

Opening minutes

Fatal Attraction

Referenced as the template for 'blank from hell' thrillers.

Opening minutes

Halloween

Referenced as the boogeyman-slasher model.

Opening minutes

When Harry Met Sally

Referenced as the modern rom-com blueprint.

Opening minutes

Animal House

Referenced as the body-comedy template.

Opening minutes

Paranormal Activity

Referenced as a later, more financially successful found-footage horror franchise.

Opening minutes

The Crying Game

Referenced as an example of a spoiler-based mystery movie in the 1990s.

About 8 min

The Usual Suspects

Referenced alongside other twist-secret films.

About 8 min

The Sixth Sense

Referenced as a same-year secrecy/twist comparison.

About 8 min

Succession

Referenced as a modern example of spoiler-conscious publicity.

About 8 min

Game of Thrones

Referenced as a property that successfully managed audience spoilers around the Red Wedding.

About 8 min

Lost

Referenced as a show whose online lore and recaps resemble the Blair Witch mythology machine.

About 24 min

The Ring

Referenced as a horror image benchmark for a scary single-second moment.

About 48 min
10 Running jokes and short linesRecurring bits captured from the conversation

CR / Bill's 1999 nostalgia loop

They keep returning to the specific late-90s conditions that made the movie possible: dial-up internet, camcorders, and pre-smartphone discovery.

Opening minutes

Lost-in-the-woods phobia

Bill repeatedly jokes about his fear of being trapped in the woods and ending up like Josh.

About 32 min

Ad-read interruptions and reset jokes

The hosts riff on the sponsor breaks and joke about repeating a commercial or ad read in the middle of the discussion.

About 40 min · medium confidence

Cigarette inventory obsession

They repeatedly joke about how many cigarettes the characters would need and how Mike dug for extra butts.

About 48 min

Apex Mountain / awards bit

They use Rewatchables-style awards to crown the confessional shot, the house, and the movie's cultural apexes.

About 56 min

Bill Simmons

“the weirdest movie I think we've ever done”
Opening minutes

Bill Simmons

“It still works.”
About 16 min

Bill Simmons

“It's not the same log!”
About 40 min

Chris Ryan

“the single most frightening movie theater experience”
About 8 min

Bill Simmons

“no redneck is this creative”
About 1:04

MAKE IT A MOVIE NIGHT

Where to watch

UNITED STATES

Checking where The Blair Witch Project is available…

WHAT TO WATCH NEXT

Movies to watch before and after.

Three movies to watch before The Blair Witch Project, and three to watch next.

Finding six movies…Three to watch first and three to watch next.
Includes a Rewatchables episodePosters from TMDB.

ON THE MIC

2 voices made the call

Bill Simmons headshotBill Simmons125 tracked appearances · 56 H / 64 C / 5 ties
Chris Ryan headshotChris Ryan77 tracked appearances · 36 H / 38 C / 3 ties

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